Pharma Master is a facilitated business simulation where teams run competing pharmaceutical companies and experience how decisions across the value chain shape long-term performance.
Pharma Master is a full-day simulation workshop designed to help teams deepen their understanding of pharmaceutical business strategy.
Participants take on the role of executive teams of competing pharma companies. They must make decisions within areas such as R&D, Lifecycle Management, and organisational capabilities.
Success requires being able to balance long-term scientific leadership with market impact and financial returns.
Pharma Master combines physical, digital, and facilitated elements to create a structured simulation environment.
Pharma Master is designed for two audiences:
"A genuinely impressive way to bring the full pharma lifecycle to life, particularly from a business perspective."
Pharma Master is based on more than a decade of experience from strategic functions in one of the largest pharmaceutical companies in the world.
It has been developed and tested in collaboration with industry experts ranging from senior leaders to subject matter experts.
Tell us about your goals and let’s discuss how a Pharma Master workshop can support you.
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